2020
The concept is born. We validate the problem of inconsistent bathroom lighting and launch a seed round.
In 2018, our co-founder was staring at a brand-new lipstick in a bathroom that had terrible lighting. The mirror reflected a dull, uneven shade, but when she stepped outside, it looked vibrant. She realized then that the tool she used most often—the mirror—was the one thing letting her down.
That frustration sparked the "aha" moment. Why do we accept subpar reflections in the place where we spend the most time getting ready? We set out to build a mirror that didn't just show you what you look like, but told you how to look your absolute best.
Three years of prototyping, late nights, and hundreds of skin scans later, Mirrorly was born. Today, we’re proud to have solved that problem for over 240,000 people worldwide.
